Exploring the use of brain activity to predict crowd behavior and decision-making.

A data-meets-fashion project uncovering how comfort became a new form of luxury, where leggings, hoodies, and hype redefine what “designer” means.

Social Media Entertainment Report

Shein, a clothing brand, is using data analytics to design its strategy for 2024. The purpose of this analysis is to help the company enhance customer experience and grow market share focusing on increasing revenue and profitability by understanding consumer trends.