Is your marketing effective? Let Bayes decide!

Hi there! 👋 Are you curious about whether your marketing efforts are truly paying off? In this workshop, we’ll explore why Marketing Media Models (MMM) are essential and how you can build an effective one using Bayes, Python, and PyMC. By the end, you’ll have the tools to make data-driven decisions that truly work.

The easiest way to dive in is by exploring the notebooks on Google Colab. Let’s get started!

🚀 Ready, Set, Go!

#	Topic	Open in
1	Introduction to PyMC
2	Explanatory Analysis
3	Bayesian Model

Slides

Looking for the slides? You can check them out on Canva. They’re packed with visuals and insights to guide you along the way!

Set up a local environment

Want to work locally? No problem! Just follow these steps:

1. Download and install uv.
2. Install Python 3.13 with this command: uv python install 3.13.
3. Sync your virtual environment with uv sync.
4. Fire up the notebooks by running jupyter lab and start exploring.

We’re excited to have you on board. Let’s create something amazing together! 💡