RFM Analysis Using SQL

BUSINESS PROBLEM

Who are the loyal customers of a store?
Which customers a store must retain?
Which customers have the potential to convert into regular profitable customers?
Who are those inconsistent customers who don’t engage regularly with the store?
Which group of customers is most probable to respond to your campaign?
Who are the churned out customers and who are about to churn?

The dataset can be accessed from the link below.