Instacart Analysis

A data analysis and customer segmentation project

This project has three main components: a basic analysis/EDA, a hypothesis test, and a customer segmentation, all focused on data from Instacart (via Kaggle).

Files in this repo:

• instacart-analysis.ipynb: a Jupyter Notebook containing project code.
• welch_functions.py: functions for conducting Welch's t-test.

You can view a slide deck presenting findings from this project at this link.

The customer segmentation portion of this project was inspired by this Medium article and this repo by Tern Poh Lim.