INSTACART SALES & CUSTOMER ANALYSIS

OBJECTIVE

Identify unique customer profiles within the existing customer base, investigate sales behavior across them, and propose strategies for improved customer segmentation.

DATA

• The Instacart Online Grocery Shopping Dataset 2017. Accessed from www.instacart.com/datasets/grocery-shopping-2017 via Kaggle. It provides comprehensive information about the orders made in the year 2017, along with accompanying dictionaries that aid in interpreting different variables.
• Customers dataset fabricated by Careerfoundry for the purposes of this project. Accessed from the project brief document in the "01 Project Management" folder. It comprises various demographic and personal information pertaining to fictional customers.