📊 Sales & Customer Behavior Dashboard (Power BI)

This project presents a Power BI dashboard analyzing key business metrics including total sales, profit, product performance, and customer behavior trends across different regions and years.

🧾 About

A Power BI dashboard that provides insights into sales and customer behavior. It covers sales trends, profit distribution, product category performance, and customer types. Designed to support decision-making with clear, interactive visuals.

📈 Dashboard Highlights

• 💰 Total Sales: Overview of revenue performance
• 🧾 Total Profit: Profit contribution by category
• 📍 Sales by Region: Compare sales across East, West, North, and South
• 📅 Year-wise Trends: Analyze growth or decline over time
• 🧺 Product Performance: Best-selling items by revenue
• 🧑‍🤝‍🧑 Customer Type: Distribution between new and returning customers

📊 Tools & Technologies

• Power BI Desktop
• DAX (for calculated columns/measures)
• Data Modeling
• Custom Visuals & Filters

📂 Files

• Sales & Customer Behavior Dashboard.pdf – Exported visual report
• Power BI .pbix file (optional, not included)

🔍 Use Cases

• Retail and FMCG sales reporting
• Executive dashboards
• Customer retention analysis
• Regional performance comparison
• Visual storytelling for business KPIs