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Razalkr70/Sales-Customer-Behavior-Dashboard-using-PowerBI

A Power BI dashboard project analyzing sales and customer behavior across regions, years, and product categories. It visualizes sales, profit, quantity, and customer types to uncover insights that support business decisions and performance tracking.

๐Ÿ“Š Sales & Customer Behavior Dashboard (Power BI)

This project presents a Power BI dashboard analyzing key business metrics including total sales, profit, product performance, and customer behavior trends across different regions and years.


๐Ÿงพ About

A Power BI dashboard that provides insights into sales and customer behavior. It covers sales trends, profit distribution, product category performance, and customer types. Designed to support decision-making with clear, interactive visuals.


๐Ÿ“ˆ Dashboard Highlights

  • ๐Ÿ’ฐ Total Sales: Overview of revenue performance
  • ๐Ÿงพ Total Profit: Profit contribution by category
  • ๐Ÿ“ Sales by Region: Compare sales across East, West, North, and South
  • ๐Ÿ“… Year-wise Trends: Analyze growth or decline over time
  • ๐Ÿงบ Product Performance: Best-selling items by revenue
  • ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ Customer Type: Distribution between new and returning customers

๐Ÿ“Š Tools & Technologies

  • Power BI Desktop
  • DAX (for calculated columns/measures)
  • Data Modeling
  • Custom Visuals & Filters

๐Ÿ“‚ Files

  • Sales & Customer Behavior Dashboard.pdf โ€“ Exported visual report
  • Power BI .pbix file (optional, not included)

๐Ÿ” Use Cases

  • Retail and FMCG sales reporting
  • Executive dashboards
  • Customer retention analysis
  • Regional performance comparison
  • Visual storytelling for business KPIs
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