Customer Segmentation

OBJECTIVE

Implement Customer segmentation using various Scikit-learn clustering classes in Python 3.

DATASET

You can download the data used for the customer segmentation from here.

TOOLSET

Python, Scikit learn clustering - KMeans, AgglomerativeClustering, MeanShift, SpectralClustering, MiniBatchKMeans and DBSCAN.

TECHNIQUE

Segmentation allows marketers to better tailor their marketing efforts to various audience subsets. Those efforts can relate to both communications and product development.